How Casio can save over $470K per year with Kaedim
Why this matters for marketing teams
To understand the real-world impact of the 162 hours saved per asset, we compared the market-average production times and hourly artist rates to the actual time Kaedim spent creating the assets in this study.
About the studio
Casio is a global consumer electronics leader known for its iconic timepieces. We chose Casio for this case study because it represents a high-volume, design-sensitive category where visual accuracy, speed, and cost efficiency are critical. Their products feature complex materials, intricate detailing, and frequent variations, making them an ideal benchmark to demonstrate Kaedim's impact at scale. By applying Kaedim's hybrid AI + artist workflow, teams can achieve up to 6.4x faster production while significantly reducing production costs compared to traditional 3D pipelines. This makes it possible to keep up with rapid SKU launches, regional colorways, seasonal campaigns, and limited editions, without compromising on quality. With dozens of SKUs launching each quarter, Casio's marketing teams face increasing pressure to produce visually consistent, campaign-ready assets faster and more efficiently than ever.
Traditional 3D production takes weeks per model
High-detail watches require precision modeling and texture work
Every colorway requires separate photography or retouching
Limited flexibility for interactive, AR, and configurator experiences
Polished and marketing-ready 3D watch assets in under 24 hours
Accurate 3D reconstruction with production-level fidelity
Rapid generation of multiple colorways and limited editions
Reusable 3D files across e-commerce social and in-store experiences
Kaedim's impact
What we built
Physically Accurate Representation: Precise case proportions and dimensions, Accurate bezel geometry and engravings, Correct strap curvature and buckle detailing, True-to-spec button placement and scale
Material & Surface Fidelity: Brushed stainless steel with accurate anisotropic highlights, Resin and rubber materials with realistic micro-surface breakup, Sapphire and mineral glass with proper refraction, Metallic coatings and ion-plated finishes
Controlled Color & Finish: Pantone-matched campaign colorways, Limited edition dial treatments, Subtle texture differences between matte and gloss finishes, Lighting-ready assets for multiple campaign moods
- Clean and even curvature across all components
- Precisely controlled bevels on edges for a sharp yet realistic finish
- Consistent detailing on all watch elements
Our impact, for every part of the process
Traditionally, each stage of 3D asset production, geometry generation, mesh optimization, UV unwrapping, texturing, and revisions, adds substantial turnaround time. For a medium-complexity product asset, these stages typically accumulate to around 192 hours of total production time across internal teams or external vendors.
With Kaedim, these same stages are completed in approximately 30 hours, reducing what would normally take multiple days of specialized manual work into a single, streamlined workflow. This represents a 6.4x faster turnaround, or an 84% reduction in total production time, achieved through Kaedim's automations in reconstruction, UV generation, and texturing.
Beyond the per-asset speedup, Kaedim processes large batches of assets in parallel, not sequentially. This enables studios to receive dozens of production-ready assets within a smaller window, dramatically increasing throughput, compressing production schedules, and accelerating go-to-market timelines compared to traditional outsourcing.
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