Upland accelerates their asset production by 70% with Kaedim

“In less than two weeks, we successfully took two original IP campaigns from inception to production, covering Map Assets, Structure Ornaments, Go Karts & Wearables.”
Why Upland chose Kaedim
About the studio
has over 3 million registered players and more than 4 million virtual assets sold, Upland is a pioneering web3 immersive platform for entrepreneurs, creators and gamers. Starting out as a blockchain-based virtual property trading game, the platform enables players to buy, sell, and trade virtual properties mirroring real-world locations, fostering a dynamic and immersive gaming experience. Our teams met in early 2023 with the vision to revolutionize content creation pipelines so that creatives can do more with less. With Upland's continuous success, optimizing their workflows became essential. As we continue to work hand in hand, our focus remains on optimizing Upland's workflows, pushing the boundaries of efficiency, and redefining the 3D production pipeline for a new era of creative possibilities. Together, Upland and Kaedim are creating a path towards transformative advancements in both gaming and content creation. This case study explores the successful collaboration between Upland and Kaedim, which has resulted in a remarkable 7x acceleration in 3D content production.
High asset volume required for world immersion
Slow iteration limits world-building depth
Production capacity constrains creative scope
Maintaining stylistic cohesion at scale
Custom styles -> Ensure consistency across user-generated assets
Geometry optimization -> Optimize meshes for smooth gameplay while maintaining visual quality
Auto-texturing -> Aligned with Upland's style guidelines for cohesive materials and color across the game
1:1 support -> Ensure seamless pipeline integration and ongoing improvements
Kaedim's impact
“It has helped us scale our in-game 3D asset production while we expanded the UGC platform.”
What we built





Solutions
“Utilizing an AI-powered 3D pipeline, we achieved an impressive 72% reduction in production time of the 5,000 unique TOTEM life-forms.”
The implementation of our custom styles feature allowed Upland to input their designs into Kaedim's algorithm, contributing to the training of the algorithm to recognize and adapt to their distinctive style.
With the help of Upland's feedback, Kaedim was able to improve its Auto-Texturing feature in accordance with their style guidelines, ensuring cohesive implementation of the assets within their game. Iteration on the color palette and algorithm were done to adjust the color saturation and value according to the guidelines provided by Upland. Constant feedback and training of the model resulted in a more efficient workflow that sped up 3D asset production even further.
To maintain the smooth operation of Upland's systems following the integration of Kaedim's models, we incorporated a function designed to eliminate ground planes and hidden planes from the 3D assets. This was to ensure that we were producing the highest quality models while still providing smooth gameplay for the users, dropping the polycount of 3D models to 2/3 of the previous polycount.
To ensure the seamless integration of Kaedim into the Upland pipeline, along with Upland's consistent and thorough feedback, we offered 24/7 customer support, prioritized Upland's needs, and found ways to develop our app further to meet those needs.


“For simple objects, this can save a few hours of time. For complex objects, especially wearables or characters, this can save days of sculpting.”
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