Upland accelerates their asset production by 70% with Kaedim

GAMES50-100 EMPLOYEESPRODUCTION
Upland accelerates their asset production by 70% with Kaedim
72%TIME SAVED
3.5xSPEEDUP
60HOURS SAVED PER ASSET
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In less than two weeks, we successfully took two original IP campaigns from inception to production, covering Map Assets, Structure Ornaments, Go Karts & Wearables.
Jason Festa, Creative Director, Upland

Why Upland chose Kaedim

About the studio

has over 3 million registered players and more than 4 million virtual assets sold, Upland is a pioneering web3 immersive platform for entrepreneurs, creators and gamers. Starting out as a blockchain-based virtual property trading game, the platform enables players to buy, sell, and trade virtual properties mirroring real-world locations, fostering a dynamic and immersive gaming experience. Our teams met in early 2023 with the vision to revolutionize content creation pipelines so that creatives can do more with less. With Upland's continuous success, optimizing their workflows became essential. As we continue to work hand in hand, our focus remains on optimizing Upland's workflows, pushing the boundaries of efficiency, and redefining the 3D production pipeline for a new era of creative possibilities. Together, Upland and Kaedim are creating a path towards transformative advancements in both gaming and content creation. This case study explores the successful collaboration between Upland and Kaedim, which has resulted in a remarkable 7x acceleration in 3D content production.

Problems

High asset volume required for world immersion

Slow iteration limits world-building depth

Production capacity constrains creative scope

Maintaining stylistic cohesion at scale

Kaedim's Solution

Custom styles -> Ensure consistency across user-generated assets

Geometry optimization -> Optimize meshes for smooth gameplay while maintaining visual quality

Auto-texturing -> Aligned with Upland's style guidelines for cohesive materials and color across the game

1:1 support -> Ensure seamless pipeline integration and ongoing improvements

Kaedim's impact

245 days70 days with Kaedim
3.5xMORE ASSETS CREATED WITH KAEDIM PER MONTH
72%FASTER 3D ASSET PRODUCTION
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It has helped us scale our in-game 3D asset production while we expanded the UGC platform.
Jason Festa, Creative Director, Upland

What we built

Solutions

Utilizing an AI-powered 3D pipeline, we achieved an impressive 72% reduction in production time of the 5,000 unique TOTEM life-forms.
Jason Festa, Creative Director, Upland
Custom Styles

The implementation of our custom styles feature allowed Upland to input their designs into Kaedim's algorithm, contributing to the training of the algorithm to recognize and adapt to their distinctive style.

Auto-texturing

With the help of Upland's feedback, Kaedim was able to improve its Auto-Texturing feature in accordance with their style guidelines, ensuring cohesive implementation of the assets within their game. Iteration on the color palette and algorithm were done to adjust the color saturation and value according to the guidelines provided by Upland. Constant feedback and training of the model resulted in a more efficient workflow that sped up 3D asset production even further.

Geometry Optimization

To maintain the smooth operation of Upland's systems following the integration of Kaedim's models, we incorporated a function designed to eliminate ground planes and hidden planes from the 3D assets. This was to ensure that we were producing the highest quality models while still providing smooth gameplay for the users, dropping the polycount of 3D models to 2/3 of the previous polycount.

1:1 Support

To ensure the seamless integration of Kaedim into the Upland pipeline, along with Upland's consistent and thorough feedback, we offered 24/7 customer support, prioritized Upland's needs, and found ways to develop our app further to meet those needs.

For simple objects, this can save a few hours of time. For complex objects, especially wearables or characters, this can save days of sculpting.
Jason Festa, Creative Director, Upland

Ready toaccelerate?

Book a demo today and join hundreds of 3D teams reinventing their pipelines.

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