Case Studies>E-commerce>Marketing Photography>Shark Ninja
Shark Ninja
This is an independent case study conducted by Kaedim and is not affiliated with, sponsored by, or created for SharkNinja.OVERVIEW
Today’s leading consumer brands—like SharkNinja, Amazon, and top e-commerce retailers—manage vast and fast-changing product lines. From home appliances and kitchen tools to seasonal launches and limited-edition collections, the demand for high-quality, scalable visual content has never been higher.
To showcase how a modern 3D content pipeline can accelerate visual production, Kaedim rebuilt retail-style product assets using publicly available imagery and specifications. Our hybrid AI × artist workflow delivered accurate, polished 3D models ready for e-commerce, marketing campaigns, interactive experiences, and more—in more than half the traditional time and cost.
With Kaedim, brands like SharkNinja and Amazon can:
- Produce studio-quality 3D visuals at scale - without hiring additional internal teams
- Lower content production costs - across hundreds or thousands of SKUs
- Elevate PDPs and A+ content with consistent, highly detailed 3D assets
- Accelerate launch timelines or new products, variants, and seasonal campaigns
- Enable richer experiences across AR, configurators, marketing visuals, and ads
Built for content velocity
Kaedim delivers a fast, flexible, and reliable 3D production pipeline designed for the pace of modern consumer brands—empowering marketing, e-commerce, and content teams to keep up with new product drops, rapid refresh cycles, and multi-channel visual demands.
Style Brief
- Physically Accurate Representation
Models reflect real-world proportions, dimensions, and forms with high precision. Shapes, edges, and structural details should match the physical product exactly, avoiding stylization or exaggeration.
- True-to-Life Material Fidelity
Materials follow physically based principles. Surface qualities—gloss, roughness, metallic characteristics, translucency—should replicate real materials under neutral lighting, producing consistent, predictable results across platforms.
- Authentic Surface Detail
Micro-details such as stitching, seams, fasteners, textures, and manufacturing marks are included only when they exist on the real product. No added embellishment or artistic interpretation.
- Controlled, Accurate Color & Finish
Color values should match brand-approved swatches or physical samples. Textures capture realistic variation—subtle wear, noise, or patterning—without exaggeration. Final assets maintain uniform color accuracy across lighting environments.
Technical Requirements
High Poly Geometry
- Even, controlled curvature on plastic and metal parts
- Small, consistent bevels on edges
Why this matters for marketing teams
To understand the real-world impact of the 96 hours saved per asset, we compared the market-average production times and hourly artist rates to the actual time Kaedim spent creating the three assets in this study.
80%
time saved
$600K
saved
192,000
hours saved
for 2,000 assets/year
These estimates are based on market-average artist rates and traditional production times for similar assets, compared directly to the actual time Kaedim spent on the assets in this independent study.
Our impact, for every part of the process
Total turnaround time
kaedim avg
24
hours
market avg
120
hours
5x
speedup
Kaedim averages include revision timeTraditionally, each stage of 3D asset production—geometry generation, mesh optimization, UV unwrapping, texturing, and revisions—adds substantial turnaround time. For a medium-complexity product asset, these stages typically accumulate to around 120 hours of total production time across internal teams or external vendors.
With Kaedim, these same stages are completed in approximately 24 hours, reducing what would normally take multiple days of specialized manual work into a single, streamlined workflow. This represents a 5× faster turnaround, or an 80% reduction in total production time, achieved through Kaedim’s automations in reconstruction, UV generation, and texturing.
Beyond the per-asset speedup, Kaedim processes large batches of assets in parallel, not sequentially. This enables studios to receive dozens of production-ready assets within a 24-hour window, dramatically increasing throughput, compressing production schedules, and accelerating go-to-market timelines compared to traditional outsourcing.
Why Kaedim?
CPG companies like Lowe’s, Home Depot, Walmart, and Target need thousands of accurate 3D product assets every year for e-commerce and digital experiences. Kaedim delivers those digital twins dramatically faster and more cost-effectively than traditional pipelines, helping retailers scale 3D production and enhance product visualization without expanding internal teams.
Supports fast, frequent content updates
Kaedim streamlines 3D asset production so CPG organizations can accelerate packaging iterations, product visualizations, and go-to-market content—without increasing demands on internal design resources.
Flexible, on-demand production capacity
When packaging updates or product refreshes ramp up, CPG organizations can scale their 3D production without adding headcount. Kaedim fits directly into existing design workflows, providing reliable, high-quality assets at critical moments in the launch timeline.
Budget reliability and cost predictability
With transparent pricing, consistent throughput, and no extra charges for revisions, Kaedim helps teams accurately forecast production budgets—removing the financial uncertainty common in traditional outsourcing.
Custom AI fine tuning for your studio’s art style
custom fine tuning
With support from a dedicated art lead, Kaedim tailors every part of the pipeline to your studio's standards—ensuring all steps of the pipeline align with your studio's style and technical specifications.
- Geometry fine-tuning
Ensure models follow internal topology guidelines - dimensions, edge flow, silhouette, and more.
- Custom texture style
- Train Kaedim to match your in-house texturing style
- Optional integration of your existing texture library
- Texture optimization and enhancement support
- Custom rigging solutions
- Character and prop rigs
- Integration of studio's proprietary rig templates
- Ready-for-animation exports
- Custom levels of detail (LoDs)
- Studio-defined LoD rules
- Optimized for performance across platforms
- Maintain fidelity with efficient scaling
- Custom export requirements
- Engine-specific formats
- Naming conventions and file structure alignment with pipelines
Enterprise Features
Pipeline and Production Tools
- Base and block model uploads
Upload your own base meshes, primitives, or blockouts to guide Kaedim's generation.
- Texel density inspector
View and validate texel density consistency
- AO map checker
Previews Ambient Occlusion maps, ensuring shading accuracy and preventing baked-lighting issues
- Scene functionality
Create and review multi-asset scenes within Kaedim
Collaboration & Workflow
- Priority 1-to-1 support
- Unlimited team spaces
- Progress reports
- Insights and analytics
- Team functionality
Share styles, manage workflows
Security
- SAML SSO
- Domain verification
- User provisioning (SCIM)
- Admin roles
- ISO27001 compliance
Premium Integrations
Perforce
Blender
Your proprietary engine- Other DCC or pipeline tools upon request
Ready to
accelerate
your 3D team?
Skip the grind of building every 3D asset from scratch. Kaedim delivers production-ready models that drop straight into your pipeline, so your team can focus on what they do best: the creative work.
