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How Upland accelerated their asset production by 70%

In less than two weeks, we successfully took two original IP campaigns from inception to production, covering Map Assets, Structure Ornaments, Go Karts & Wearables.

About Upland

Upland is a pioneering web3 immersive platform for entrepreneurs, creators and gamers. Starting out as a blockchain-based virtual property trading game, the platform enables players to buy, sell, and trade virtual properties mirroring real-world locations, fostering a dynamic and immersive gaming experience.

With over 3 million registered players and more than 4 million virtual assets sold, Upland utilizes blockchain integration to ensure transparency, security, and genuine ownership of in-game assets, offering a unique intersection of virtual and real-world economies.

They have achieved recent milestones such as raising $7 million ahead of their Ethereum Token Launch Sparklet, partnerships across diverse industries (FIFA, NFL Players Association, UNICEF Brasil, Own the Doge DAO, Susan G. Komen, Aerial, and the EOS Network Foundation), and the successful launch of a brand new experience for players called Totems.

Upland's unique integration of blockchain and virtual assets, alongside no-code minting for UGC creators and APIs for game and 3d experience developers, introduces an innovative approach to immersive virtual economies.

About Kaedim

Kaedim is an AI startup using Machine Learning algorithms to turn images into digital 3D models. Using our AI and in-house art team, we have the most accurate, game-ready 2D to 3D asset generation pipeline. Currently, we are offering a 5-10x speed up to 3D asset creation pipelines of 200+ game developers.

At Kaedim, we are committed to streamlining game development pipelines, offering a seamless bridge between idea and 3D model. We are dedicated to empowering developers with tools that accelerate their creative process, simplify complex pipelines, and enhance collaboration.

Dedicated to ongoing enhancements, we recently added features like our Automatic Texturing, UV Unwrapping, and LoDs (Levels of Detail) functionality that further enhances our 3D content creation capabilities. These advancements emphasize our commitment to innovation and efficiency across all aspects of 3D content creation, providing users with powerful tools to streamline their workflows and elevate the quality of their projects.


How it Started

Our teams met in early 2023 with the vision to revolutionize content creation pipelines so that creatives can do more with less. With Upland's continuous success, optimizing their workflows became essential.

As we continue to work hand in hand, our focus remains on optimizing Upland's workflows, pushing the boundaries of efficiency, and redefining the 3D production pipeline for a new era of creative possibilities. Together, Upland and Kaedim are creating a path towards transformative advancements in both gaming and content creation.

This case study explores the successful collaboration between Upland and Kaedim, which has resulted in a remarkable 7x acceleration in 3D content production.

Upland's Mission

Upland is dedicated to cultivating a thriving user-generated content (UGC) community. Through a robust entrepreneur economy, it empowers players, creators, developers, and brands to craft and share their unique goods and experiences, fostering utility and enjoyment for the entire player base.



Facilitating User-Generated Content (UGC) and continuous game and feature updates demanded the establishment of a pipeline capable of consistently generating new assets at a fast pace.

Scaling Production

With the expansion of the user base, the task of handling the workload related to 3D asset creation poses a growing challenge. As more users engage with the platform, the demand for 3D assets escalates, necessitating effective strategies for scaling production to meet the heightened requirements.

Scaling Ideation

In this stage, they needed a way to be able to ideate and conceptualize more freely and efficiently.


Integrating scalable solutions like Kaedim can significantly accelerate the Scaling Ideation & Production pipeline. Ensuring seamless integration into the existing workflow is equally important to maximize the efficiency of the overall process.

It has helped us scale our in-game 3D asset production while we expanded the UGC platform.

Using AI from sketch to mesh, Upland has not only been able to accelerate their production, but also the stages before production.

Kaedim's Integration into the Upland Pipeline

With the integration of Kaedim's app and features, Upland was able to accelerate both the production of 3D assets and the ideation process for new concepts.

72% reduction in production time
245 Days (Non-AI) = 70 Models = 70 Days (With Kaedim)

The process of manually creating a gray mesh can be challenging due to its variable complexity, making pricing for production difficult. To address this issue, a solution was found in Kaedim’s image-to-mesh technology, which eliminates the need for the manual gray model step.

Utilizing an AI-powered 3D pipeline, we achieved an impressive 72% reduction in production time of the 5,000 unique TOTEM life-forms
For simple objects, this can save a few hours of time. For complex objects, especially wearables or characters, this can save days of sculpting.

Fine-tuning Kaedim for Upland's unique artistic style and pipeline

Use cases

Along with AI sketching, Kaedim was used for all models. With this speedup in production, Upland was able to bring new experiences and items for their players.

Upland's 3D Asset Production Pipeline

Upland's 3D Asset Production Pipeline

AI Sketching


AI Modeling with Kaedim


Blender Detailing


Final Result


Key Takeaways


7x Acceleration

Integration of Kaedim's AI-powered 3D asset generation led to a remarkable 7x acceleration in production.


72% Reduction in Production Time

Time to create 5,000 TOTEM life-forms reduced by 72%, showcasing efficiency gains.


User Benefits

Faster pipeline resulted in constant updates, enhanced customization, and expanded content for a dynamic gaming experience.


Efficiency and Time Savings

Automation from AI sketches to AI meshes saved hours in manual modeling - accelerating project timelines.


Customization and Adaptability

Kaedim's commitment to collaboration and customization met Upland's unique artistic styles and technical specifications.


Customer Support and Collaboration

Ongoing collaboration, 24/7 customer support, and the development of custom features played a pivotal role in the success of the integration.

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