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How Redly Games Cut 3D Asset Creation Time by 75% with AI-Powered Pipeline
Disclaimer
The visuals used in this case study are illustrative placeholders and do not represent actual game content from Redly Games. As Redly’s debut title is still in development, final assets and gameplay materials have not yet been publicly released.
Redly Games reduced character asset creation time by ~75% using Kaedim’s AI-assisted 3D pipeline. Traditional pipelines required up to 20 person-days per character, often slowed by feedback loops and technical misalignment. Kaedim enabled a more agile, test-ready workflow, allowing Redly to iterate rapidly and focus on creative development.
About Redly Games
Redly Games is a Helsinki-based gaming startup founded by Thea Chow, former Game Lead at Supercell. With backing from Supercell Ventures, the team is developing their debut mobile title in Unreal Engine 5.
Redly’s mission is to design games that feel good to play: not just in the moment, but over time. They aim to create spaces where players can rediscover wonder and be part of worlds that grow with them. Despite being a lean team, Redly emphasizes craftsmanship, emotional depth, and lasting value in their design philosophy.
The studio embraces new technology, including AI, to help small teams achieve big ambitions. Their culture and design philosophy are grounded in four core values: Creative, Thoughtful, Craftsmanship, and Resourceful.
Games
2-10 employees
Helsinki, Finland
Challenges
The bottlenecks, inefficiencies, and limitations of traditional 3D pipelines that slowed development and strained resources
High production time & resource cost
~20 person-days per asset; progress heavily dependent on asset complexity and revision rounds.
Inconsistent model quality when outsourcing
Unpredictable output quality meant teams had to constantly supervise or redo work—draining internal bandwidth. Without a large internal art team, Redly couldn't afford these slowdowns, especially when racing toward a playable prototype.
Difficulty adapting to creative photo references
Traditional 3D pipelines often make it difficult to adapt to creative changes once production is underway, as even small adjustments can require rework across modeling, texturing, and rigging. This rigidity can slow down development, strain limited resources, and discourage iteration.
Long feedback cycles
Slowed down development sprints and made it harder to test or validate characters in gameplay contexts later on. For a small team, this delay compounds over multiple assets, leading to missed milestones or rushed design decisions.
Solutions
The tools, processes, and flexibility Kaedim introduced to streamline asset creation and enable creative agility
Drastic reduction in turnaround time
Reduced asset creation time by ~75%.
Delivered most steps (e.g., high poly, low poly, UVs, LODs) within hours, not days or weeks.
Allowed characters to go from concept to Unreal implementation in a few days, enabling faster iteration and decision-making.
Agile and iterative production pipeline
Enabled real-time, flexible revisions at any stage, reducing friction during pivots.
Allowed for non-linear workflows—teams could evaluate in-game, revise, and re-implement quickly.
Supported an agile workflow rather than the traditional “waterfall” structure.
Integrated human-AI pipeline
Blended AI-driven automation with hands-on artist oversight to ensure high quality.
Delivered game-ready geometry with minimal cleanup needed.
Enabled users to guide outputs via notes and references, maintaining creative intent.
Ease of integration & hands-on customizability
Supported standard pipelines (e.g., Unreal Engine integration).
Assets were drag-and-drop ready for Unity
Future API support planned to streamline asset flow further.
Hands-on customizability
Kaedim enabled Redly to attach reference images, notes, and creative direction directly into the 3D generation pipeline. This gave their team the ability to retain artistic control while still benefiting from Kaedim’s rapid asset creation.
The result was better alignment with the original concept from the start, reducing the number of revisions needed and preserving the intended style and silhouette.
Consistent quality output
Maintains Redly's unique art syle and technical standards across assets.
Enabled through Kaedim’s custom style feature, which is continuously refined based on feedback from revision requests.
Helped reduce the number of style-related revisions while ensuring visual and structural consistency.
Impact
The results were significant — faster model creation, budget reduction, team cohesion, and easier execution.
75% reduction in production timelineKaedim accelerated every stage of the asset pipeline by automating traditionally manual steps. Tasks like retopology, UV mapping, texturing, rigging, and LODs required only light cleanup, drastically reducing labor and turnaround time. This shift allowed Redly to focus on implementation and iteration, rather than spending days on production tasks.
Before Kaedim
Required parallel vendor teams to meet tight deadlines.
Iterating on concepts often meant restarting from scratch or incurring high costs.
After Kaedim
Rapid iteration loop allowed for testing and reviews in days, not weeks.
Increased output agility without sacrificing quality.
Why choose Kaedim?
4x faster production
Kaedim enabled Redly to accelerate 3D asset creation by up to 4x, freeing the team to focus on animation, concept art, and gameplay development.
Minimal integration overhead
Assets were delivered implementation-ready, requiring only light adjustments - saving valuable dev hours.- Consistent quality standards
Assets match Redly’s art style and specs through Kaedim’s custom style feature, refined with each revision. - Automated workflow
Automated steps like retopology and UV layout significantly cut down manual work, allowing artists to focus on creativity and refinement.
Connect with Redly Games
Escape the headache of building every game asset from scratch.
Kaedim lets your team focus on what they do best.
